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HOLLA'! photographers and/or HOLLA'! reps are scheduled to be at the following events.
(Note scheduled coverage is subject to change)
HOLLA’! to the producers of the Nike commercial for A’ja Wilson’s A’One shoe, celebrating HBCU Cheer! Eleven cheer and dance athletes from Benedict College, located in Columbia, SC, appeared in the ad directed by Malia Obama.
The appearance of the Benedict College spirit sports athletes emphasized not just the HBCU culture but also solidified how Black culture impacts and enhances society and corporate communities. In addition, the ad represented Wilson’s journey in sports, from her roots in Columbia, SC, including honoring her father, Roscoe Brown, who played basketball at Benedict College, and her gratitude towards the community and family for her success.
Once again, the inclusion of HBCU cheer and dance athletes proves their assets to their respective institutions. Benedict College cheer and dance athletes join the growing impact of the talent, energy, and vibe of HBCU culture, not just in Black culture but globally. This impact validates the need for administrative support and investments in college cheer and dance programs. HOLLA’! to the college governing bodies who are making it happen.
The appearance of the Benedict College spirit sports athletes emphasized not just the HBCU culture but also solidified how Black culture impacts and enhances society and corporate communities. In addition, the ad represented Wilson’s journey in sports, from her roots in Columbia, SC, including honoring her father, Roscoe Brown, who played basketball at Benedict College, and her gratitude towards the community and family for her success.
Once again, the inclusion of HBCU cheer and dance athletes proves their assets to their respective institutions. Benedict College cheer and dance athletes join the growing impact of the talent, energy, and vibe of HBCU culture, not just in Black culture but globally. This impact validates the need for administrative support and investments in college cheer and dance programs. HOLLA’! to the college governing bodies who are making it happen.
BENEDICT COLLEGE CHEER ATHLETES FEATURED IN NEW A'JA WILSON NIKE AD DIRECTED BY MALIA OBAMA
HOLLA'!Black
HOLLA’! We want to hear from YOU! Tell us how the recent executive orders from the Trump Administration impact your participation in the spirit sports. Gym, program owners, and directors, we want to know if the current layoffs and cuts could impact businesses. Parents and athletes, let us know if the current changes due to executive orders and layoffs will affect whether you will be able to cheer or dance in the coming seasons. How will the tariffs impact your cheer and dance apparel choices, gear, and more? How will the current adversities to D.E.I. and LGBTQ+ affect the spirit sports and their athletes?
HOLLA’!Black at editor@HOLLACheerDanceMagazine.com and RE: HOLLA’!Black for consideration for an invitation to a planned round-table discussion.
Rebel Athletics 2025-2026 Talent and Ambassador applications for cheer and dance are now live! Applications for this exciting opportunity will close on July 17th at 11:59 PM. Visit https://fs23.formsite.com/X2Y6G5/ln1zr3myho/index to apply. The selected applicants will be announced in August 2025. Good Luck!
JULY 31 - AUGUST 3, 2025
Monsters of Hip Hop | Reston, VA
JULY 26 - AUGUST 2, 2025
Hip Hop International World Championship | Phoenix, AZ
HOLLA’! News! Southern University students Loren Sullivan, Verbon Muhammad, Sydney Cuillier, Ashley Lovelace, and Eric White—collectively known as “The Dream Team” were awarded a 2025 Sports Emmy for their documentary The Hidden Sport. The documentary looked inside the athletic and performance dedication of the Southern University Human Jukebox Marching Band, featuring the Southern University Dancing Dolls.
The 45th Annual Sports Emmy Awards in New York City recognized the short film produced through a national $40,000 HBCU sports broadcasting grant competition sponsored by The Coca-Cola Company and the Foundation of the National Academy of Television Arts & Sciences.
According to Southern University’s media communications, “Their work proves what we’ve always known; band is a sport. It takes grit, endurance, passion, and precision. These students captured what it means to be part of one of the most iconic musical institutions in the world, and in doing so, made history.”
According to Southern University’s media communications, “Their work proves what we’ve always known; band is a sport. It takes grit, endurance, passion, and precision. These students captured what it means to be part of one of the most iconic musical institutions in the world, and in doing so, made history.”
CONGRATULATIONS TO THE SOUTHERN UNIVERSITY STUDENTS, THE HUMAN JUKEBOX MEDIA TEAM AND THE SU DEPARTMENT OF BANDS ON THIER EMMY WIN!
